Whenthestatusquonolongerworks,thecontrarianperspectivereigns!Inthisinnovativebusinesshow-to,leadershipexpertMarciaDaszkodrawsonherexpertisetoguideleadersatanylevelthroughaprocesstoradicallyimprovetheirbusinesses:first,recognizeandstopoutmodedwaysofthinkingthatfailtomovethebusinessforward(likefocusingonthebottomline,conductingperformanceappraisals,andsearchingforbestpractices);second,starttakingstepstointroducenew,innovativewaysofthinkingandcontrarianpractices(suchasdevelopingleaderswiththecapacitytoeffectchange,creatinganinterconnectedteam,andseekingknowledgethroughquestions);andfinally,transformyourcompanyintoamoreresilient,adaptive,andunitedorganization.Recentstudieshavereportedthat90%ofstart-upswillfail.InSiliconValleyalone,thismeansthatmorethan5,400ofthecurrent6,000startupswillflounderanddisappear.Butriskyandcash-strappedstart-upsarenottheonlycorporatefatalities:Morethan60%oftheoriginalFortune500corporationsnolongerexist.Giventhesestatistics,howcanorganizationalleadersandtheiremployeesbeattheoddsandsurvive?Theonlysolutionistoquestiontheusualbusinesspractices,re-thinkhowtoleadandinspire,challengetheacceptedbeliefs,andtossoutthefailurestoacceleratebusinessgrowthandprofitability.UsingMarcia’sthree-partstop,start,transformmethod,readerswilllearntopursuesignificantuntappedopportunities,achievetheirorganization’scompetitiveedge,andpivot,disrupt,andadapttounexpectedlevelsofsuccess.
